![]() As is, it the package can be easily recycled upon removal of the PET. In addition, the package avoids the use of any glossy or metallic ink decorations, which commonly interfere with recycling. The clear PET window at the top of the lash packaging is the final piece of plastic the brand plans to eliminate in future designs. You can find J-line in interior and decoration stores, in flower shops, garden centres, home improvement stores, furniture stores, lifestyle stores, with interior designers. The final design is not only elegantly crafted, but 98% plastic-free – with the goal to achieve 100% in the near future.” J-LINE home decoration is sold in more than 100 countries worldwide, and has established a strong market position. ![]() “The development process required several months of strategic innovation, sampling, and redesigns to get the brand’s debut packaging just right. “Through our initial meetings with the Loveseen team, it was evident they had a very specific vision for their lash packaging, with sustainability a top priority,” states Jennifer Raphael, CEO of IBG North America. A cotton cord elevates the look, while also making it easier to slide the tray out. Through the collaboration with IBG, the eco-friendly packaging developed features an inner tray made of 100% molded sugarcane pulp, also known as “bagasse.” The tray slides into an outer pack comprised of post-consumer recycled paperboard. “From that moment, we set out to create our own custom lash tray – one that would stand out on shelves yet was a kinder solution to the environment.” “Upon our first meeting with the IBG team and touring the facility, we decided it was imperative we create something different,” said Jenna Lyons, Co-Founder of Loveseen. Launched in 2020 by Jenna Lyons, former creative president of J.Crew, and makeup artist Troi Ollivierre, the brand leaned on IBG to develop its packaging. Toronto, Canada – IBG (Innovative Beauty Group), a leading global beauty solutions provider, has partnered with Loveseen, a brand of cruelty-free, natural-looking false eyelashes, to develop stylish yet sustainable packaging for its line of more than a dozen lash varieties. What about you, what is your dream destination?īring your fantasies to life and create your own summer concept at home.Made with sugarcane pulp, packaging designed to be chic, sustainable and 98-percent plastic-free. Simplicity and authenticity are undoubtedly the keywords of this theme! “Wabi Sabi”? If you think Summer goes hand in hand with a return to nature, then “Pure Soul” suits you perfectly! Discover the endless shapes, scents, materials and colours of Mother Nature. For the travel lover, our new collections are full of colourful themes that will take you on a trip around the world.ĭo you dare to take on the exotic touches of our “Papaya Punch” collection, the ethnic accessories of our “Ethnic Mood” or the mad style of “Atelier Pop”? Will you go for a masculine vibe this year with “Caffè Latte” or soft feminine colours like Two models silently came to life one chicken with a raised head and the other with its head lowered down. Back then, the chicken looked rather neutral, more specifically like a simple blank white chicken. The botanical colours will instantly bring freshness and vibrancy indoors. The J-line chicken first saw the light in the J-line showroom in Wevelgem in 2005. Fancy diving into a new adventure? Discover “Pistachio Jungle” and enter the heart of the wilderness. ![]() This brand was founded in 1978 by two sisters who, just like us, have an enormous passion. Thats why we only include brands we can rely on in our collection. At Sweet & Lovely Home Decoration we only go for the best quality and the most beautiful designs. Wait no longer & be seduced by the maritime atmosphere of “Las Coloradas”. Get to know the beautiful home decoration of J-Line. Do you also miss the sunshine and bright colours of the summer season? That’s a good thing! With our Spring-Summer catalogue, you can bring the ultimate holiday feeling into your home!
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